Marbella Family launches humanitarian initiative

by Marbella Family
(Marbella)

August 2013 - Marbella, Spain

Entrepreneur climbs Kilimanjaro with his family to launch awesome humanitarian experiment

¨I believe new technologies mean different approaches to social and humanitarian involvement are possible, ¨ says Franck Benhamou, the mind behind the 3 Million Club (www.3millionclub.com), a humanitarian initiative aimed at stopping the clock on child starvation by 2020.

This humanitarian project, based on the observation that many people are more willing to participate in local food banks (i.e. buying a physical product in a supermarket to donate) than to give money to charity, consists in taking the local food bank concept to a global audience.

The 3 Million Club was created as a crowd-sourcing initiative relying totally on volunteers, sponsors and internet for its operation. 100% of the food purchased reaches the children (purchase is from recommended third-party suppliers and includes the manufacturing, distribution and delivery of the product). The 3 Million Club has no financial part in the transaction.

The initiative’s big objective is to find 3 million like-minded people to pledge to buy $0.50 of daily food to feed a starving child. When that happens, no more children will die directly from starvation, bringing an end to this tragic paradox in our world of abundance. Awesome, no?

To launch the 3 Million Club website, Mr Benhamou will climb Kilimanjaro on August 21, 2013, accompanied by his wife, 15 year old son, brother-in-law and four close friends.

This climb, chosen as a symbol of the huge obstacle faced when trying to surmount the problem of children dying of starvation, has already generated the excitement among many private supporters and the support of corporate sponsors such as Calendapp, Lexinta Group, Tag Group, LV Holdings, Eridium.

For more information, please visit www.3millionclub.com. humanitarian experiment

¨I believe new technologies mean different approaches to social and humanitarian involvement are possible, ¨ says Franck Benhamou, the mind behind the 3 Million Club (www.3millionclub.com), a humanitarian initiative aimed at stopping the clock on child starvation by 2020.

This humanitarian project, based on the observation that many people are more willing to participate in local food banks (i.e. buying a physical product in a supermarket to donate) than to give money to charity, consists in taking the local food bank concept to a global audience.

The 3 Million Club was created as a crowd-sourcing initiative relying totally on volunteers, sponsors and internet for its operation. 100% of the food purchased reaches the children (purchase is from recommended third-party suppliers and includes the manufacturing, distribution and delivery of the product). The 3 Million Club has no financial part in the transaction.

The initiative’s big objective is to find 3 million like-minded people to pledge to buy $0.50 of daily food to feed a starving child. When that happens, no more children will die directly from starvation, bringing an end to this tragic paradox in our world of abundance. Awesome, no?

To launch the 3 Million Club website, Mr Benhamou will climb Kilimanjaro on August 21, 2013, accompanied by his wife, 15 year old son, brother-in-law and four close friends.

This climb, chosen as a symbol of the huge obstacle faced when trying to surmount the problem of children dying of starvation, has already generated the excitement among many private supporters and the support of corporate sponsors such as Calendapp, Lexinta Group, Tag Group, LV Holdings, Eridium.

For more information, please visit www.3millionclub.com.

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